As the market for marijuana develops and expands and expands, so do consumer expectations. The consumers aren’t content with products that only “work.” They are looking for experiences that are true to the plant aromas that evoke recognition, and tastes that are authentically cannabis not just imitations. This growing demand has placed Cannabis derived terpenes at the center of serious product development conversations.
Image credit: massterpenes.com
The Terpenes that Define Cannabis Identity
Terpenes is the aromatic substance that gives the distinctive smell and taste of cannabis strains. They influence the impression of a particular product long before its effects are felt. When properly stored, terpenes are able to communicate freshness, as well as strain lineage and overall quality. Even high-potency products that are treated improperly may make them appear artificial.
Real Cannabis Terpenes are extracted directly from cannabis flower, and capture the plant’s natural aromatic fingerprint. It’s a completely different product than botanical terpenes mixes that try to recreate the characteristics of cannabis using compounds that are extracted from plants other than cannabis. Blends of botanicals can be more cost-effective but they don’t have the same amount of depth as real cannabis.
The extraction method affects the result
How terpenes extract is crucial to their final properties. The extraction of hydrocarbons from fresh or freshly frozen plants is preferred to capture the vivid, resinous aromas. This technique is used to protect the delicate compounds that could otherwise be destroyed through drying or high-temperature processing.
CO2 terpenes also offer an advantage. Carbon dioxide extracting allows for precise control, and also produces solid and clean Terpenes that are stable and clean. The aroma of the profile may be more muted than with live hydrocarbon extractions. But CO2 profiles can provide quality and consistency, particularly in formulations which value balance over intensity.
Both methods serve distinct goals, and producers who are well-informed pick the method that is most suitable for their requirements rather than relying solely on marketing trends.
Fresh Material Can Make a Measureable Difference
Quality cannabis-derived Terpenes starts at harvest. Terpenes, by their nature, are flammable, which means they degrade quickly when exposed to oxygen, heat or time. Fresh frozen material, or flower that has been properly preserved, will help preserve the original aroma flavor.
After degradation it is impossible to completely recover what has been lost. The most experienced terpene producers are focused on sourcing and handling obsessively. Aroma clarity and depth differ immediately between the fresh and the compromised material.
What should you look for when purchasing Cannabis Terpenes
In evaluating Cannabis Terpenes on sale the flashy descriptions and exaggerated claims are easy to dismiss. Transparency is the most important thing. Buyers need to know where the terpenes came from, how they were extracted, and how they are treated after extraction.
Consistency is another important element. It is crucial that cannabis-derived goods smell the same, regardless of batch size. The presence of large variations is often a red flag for brands who care about the quality of their products.
A Specified Approach to Terpene Craft
Some producers try and be everything all at once. Others prefer to concentrate on one thing. Mass Terpenes falls into the second category, focusing exclusively on the extraction of terpenes instead of spreading attention across multiple different types of products. This narrow focus permits greater control over the scent, final output, as well as processing.
Mass Terpenes’ small batch production and meticulous post-processing emphasizes the importance of letting the aromas be the main focus. Instead of being a product that is hyped the product’s quality is intended to be experienced directly by the smell and taste that feel unmistakably cannabis.
Aroma as A Quality Check
No lab report can ever be able to replace the moment an open container has been opened. The highest-quality cannabis derived terpenes show their true nature immediately, with an array of complexity and familiarity that synthetic blends cannot match. Aroma is the most reliable measure of success.
As the cannabis market develops and becomes more authentic, it is the primary distinguishing factor. No matter whether a product is created using CO2 terpenes that are refined or cured cold, the main goal is to maintain the original flavor of the plant. When terpenes are treated with respect and care, they do more than enhance products they carry the cannabis cultivation forward in the most well-known shape.